Category Archives: Mindset

Business Creators Solve Problems—Starting with This First One

Your First Opportunity to Think Like a Business Creator. You’re considering leaving your stable, predictable corporate job to pursue something more meaningful. Exciting, right? But then—gulp—you remember: I have to pay for ALL of my health insurance.  Suddenly, that daydream feels a little less dreamy. I get it. That moment of sticker shock can feel […]

Your Mind is Protecting You From Tigers, Snakes, and Bears

Your mind is trying to keep you safe…by holding you back. I call it the Worst-Case Cascade. It happens whenever you’re about to: Here’s the science: Your brain is wired with a negativity bias—a survival instinct. Back in the day, assuming a tiger, a snake, or a bear was hiding in the bushes meant staying alive just a little longer. […]

What are 5 Common Mistakes most business creators make when getting started?
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