Author Archives: pierrebradette.com

Your Mind is Protecting You From Tigers, Snakes, and Bears

Your mind is trying to keep you safe…by holding you back. I call it the Worst-Case Cascade. It happens whenever you’re about to: Here’s the science: Your brain is wired with a negativity bias—a survival instinct. Back in the day, assuming a tiger, a snake, or a bear was hiding in the bushes meant staying alive just a little longer. […]

How to Set Goals that Inspire You, Not Ones that Bore You

I hate corporate annual performance reviews and the annual goal setting that goes along with it.   These mandatory annual processes seem like a check the box exercise. You spend a few hours writing goals that look good on paper but leave you feeling…well, ambivalent. When I was a corporate professional, this attitude was almost […]

1 Surprising, 1 Sneaky, 1 Subtle, 1 Super Obvious Sign It’s Time to Dream Bigger

Ever wonder what finally got your friend to start their business? What lit their desire to take the leap? A few years ago, I had to face the truth: I was drifting—through my career, my life, everything. What do I mean by drifting?  Picture this: I was living without any clear purpose. Going through the […]

What are 5 Common Mistakes most business creators make when getting started?
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