If you’ve been thinking about business creation or entrepreneurship, you’ve probably noticed how quickly the urge to plan kicks in — even before there’s much clarity about what you’re planning for. That instinct feels responsible.It’s also often where people get stuck. That’s something I explored here. So if planning isn’t the right first move when […]
Author Archives: pierrebradette.com
If you’re a capable, experienced professional, planning probably feels like the obvious place to start. It’s how you’ve been trained.It’s how you’ve survived.It’s how you’ve been rewarded. When something matters, you get organized. You clarify goals. You think through risks. You try to anticipate what might go wrong. That instinct didn’t come out of nowhere. […]
I just started reading Scarcity by Sendhil Mullainathan, and pretty quickly had that feeling of, oh… yeah. That explains a lot. Early in the book, Mullainathan talks about research done after WWII, when scientists were trying to understand how famine affected people’s thinking. The larger goal of the study was practical and urgent:to figure out the best, most effective […]
You didn’t lose confidence. You lost the rules you were playing by. If you’re a high achiever thinking about entrepreneurship, the thing that usually stops you isn’t fear. It’s not knowing. Or more precisely: being acutely aware of everything you don’t yet know. The thing that usually stops high achievers isn’t fear.It’s being acutely aware […]
When there’s no one to lean over the wall to One of the stranger parts of leaving corporate isn’t the uncertainty or the workload. It’s realizing how much used to happen around you—things you mostly took for granted. When you’re inside When you’re inside an organization, there are people who care what you think. They […]
Ever notice how the to-do list that was supposed to help you ends up running your entire life? I did. For 30 years. And I grew to hate it.The endless tasks. The constant “what’s next.” The low-grade hum of “I’m forgetting something” that never quite went away—even on weekends. It started feeling less like structure and more like reinventing […]
Ever catch yourself trying to sound smart to everyone at once? One entrepreneur I worked with recently found themselves in that exact spot. They were part of an accelerator program, putting their pitch deck together—and trying to do everything at once: ✔️Prove to the phantom experts in their head that they knew what they were talking […]
Most corporate professionals don’t fail at business creation. Summary:✔️Why the “usual” business-building model looks fast but burns people out.✔️What it really takes to go fast (and why it’s not for everyone).✔️The power of regulating your nervous system while you build. I explored why in Why the “Usual” Path Loses Corporate Professionals Before They Even Begin. And […]
“Based on what you know about me, who am I at my core?” Summary: Ever wondered what ChatGPT really thinks of you? I asked it who I am “at my core.” Spoiler: I got both Mr. Wonderful and Work-in-Progress. Sonja Price, a colleague, issued this challenge to her friends on LinkedIn. I decided to try […]
The Real Reason Corporate Professionals Stall Out Summary: This article explores why many corporate professionals leaving 9-to-5 jobs to create their own businesses stall out before they even begin. It shows how nervous system overwhelm, not lack of ambition, is the real barrier. And it introduces an alternative: building a business at the pace of […]